In these relationships she definitely focused

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She also showed an example of correlation in the statistics that "proved" the connection between the use of Internet Explorer and the number of murders committed in the USAanina bak ilovemkt The issue of brand promotion on the Internet was raised by Magdalena Urbaniak from Brand24 , who talked about her experience with influencer marketing , a report on the most influential people in marketing and building relationships with the most outstanding marketers around the world (e. Guy Kawasaki).  on the quality and depth of these relationships and showed the effects she obtained.
  
On the second day of the conference, Paweł Sala spoke about data , showing how the relationships between "chemistry" in our body affect our emotional state. I love mkt salaHe showed an analogy of how to segment our users by assigning them points based on their "chemistry" with the brand, where the factors are: a) time since the last purchase, b) basket china phone number list value, c) frequency with which they shop with us . He showed how simple it can be to create such a matrix that will show us what messages to use for which target group and what to encourage them with. CONTENT MARKETING Ewa Wysocka talked about the sales funnel.



Where she showed, on the example of the Growth Institute, step by step what to pay attention to in the content we create in order to catch the stage in the funnel where the conversion is lowest and how to optimize these places. It was an instructive lesson about how often we focus the most on the lower stages of the funnel, which causes us to suffocate advertising budgets, and we forget that if we do not deliver several times more traffic at the top of the funnel, our campaigns will not come out much. Anna Mościcka also touched heavily on the subject of content, trying to solve the dilemma whether it is better to create a dozen or so articles a month or to create fat, decent materials from time to time. The truth, of course, is somewhere in the middle.