Google Ads: updates that can not be left without a test

santosr

A few days ago, we prepared for you a detailed analysis of all Yandex.Direct updates. In our opinion, they should definitely pay attention and allocate time for testing. Today it's time to publish a material similar in subject matter. We will talk about updates to the contextual advertising service Google Ads. Google Ads is a popular contextual advertising service, the flagship project of Google. The advantages of the service are a convenient and high-quality interface, a wide range of different tools for creating effective working advertisements, and much, much more. PERFORMANCE MAX A completely new format for automated campaigns.
  
To date, the format is being tested in closed mode, but this does not prevent us from counting on the early launch of the beta version. It is planned that the new format will be able to display ads on all usa phone numbers known platforms, among them: Google search , YouTube, Gmail, GMS, personalized news feed on mobile. The advertiser's task will be to add text, image or video, while the system will automatically generate an ad, determine the appropriate targeting, set bids that match the campaign goals. Specialists can also influence the choice of targeting, for example, by indicating the most converting audience segments. At first, only one campaign goal will be available to advertisers - potential customers.



In the future, other classic performance goals will become available: promotions, shopping. As for evaluating the effectiveness of the campaign,Google plans to launch new reports and analytics specifically for this advertising format. AUDIO ADS ON YOUTUBE The next update, which you have probably heard about at least once since the release, is audio ads in youtube. The format was launched in mid-autumn 2020 and helps to engage with the audience most effectively when engaged with the content on the platform itself. As tests show, the main advantage of the format is the absence of "banner blindness". Audio ads can appear in both music and non-music content .