TikTok Advertising Options

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The only difference is that you can add a click button to your website, app, or social channel. Also, it is the cheapest way to advertise on TikTok compared to the other options.  Tile experiences Tile Experiences are sort of like In-Feed Videos, but they are specifically aimed at highlighting multiple products. For example, additional tiles appear at the bottom of your video where you can pin products, which in turn link to your website. This way, you can show a little more of your product in detail than just a TikTok video. Brand acquisition With a Brand Takeover you immediately attract attention. This is the first thing that appears when someone opens the app.

This can be a gif or a 3-5 second video, which links to your website. Work your personal brand in 5 steps This is an ad you can't skip. Advertising with Brand Takeover is exclusive by category (industry). This means that usa phone number list only one brand can take over a certain category for 24 hours. During those 24 hours you have no competition. Top view A TopView is similar to a Brand Takeover. This also appears immediately when you open the app. The big difference is that a TopView looks like a Video In-Feed. Also, you can post longer videos than if you opt for a branded takeover. This makes it feel more like an actual TikTok than an advertisement. TikTok Advertising: What Do You Get? So what does advertising on TikTok really bring to your business? The advantage is that there are not many advertisers active on the platform yet. Less than 4 percent of social media marketers (globally) use TikTok in their marketing strategy.



For example, the app currently has a 29% engagement rate. This is much higher than, for example, on Instagram (5-10%). Oh! But you will also be surprised by results like CTR, CPM and CPV on TikTok. Collaborate with TikTok influencers Why did we go for an influencer campaign for Landstede MBO in addition to the regular TikTok campaign? On the platform you have a wide range of nano, micro and macro influencers. 7 tips to choose an influencer for your brand on TikTok There are quite a few TikTok influencers out there already. These influencers, especially nano and micro influencers, are much more affordable than on other social media channels. Also, through TikTok it is much easier and more accessible to reach influencers and get to know them. This is currently a bit similar to Instagram, but in a while the Creator Marketplace will also be available.