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In general terms, trade marketing consists of strategically placing products in different distribution channels. The objective of this practice is to increase demand , with actions that attract the attention of distributors and consumers; in such a way that they manage to promote the sale of the products and promote competitiveness . A GFK study highlights the adaptation and optimization of the supply chain – that is, the practice of trade marketing – as a strategy that allows brands to navigate the current environment of uncertainty and emerge victorious. This strategy can represent great benefits for your company. Therefore, in this article we will tell you everything related to trade marketing: What is trade marketing; Characteristics of trade marketing.

What is the difference between trade marketing and merchandising; Importance of trade marketing; Benefits of applying trade marketing strategies; What areas make up trade marketing in the company; What are the functions of trade marketing; What does a head of trade marketing do; How to make a trade marketing plan in 4 steps. Continue mobile number list reading, and discover this useful strategy in depth, learn how to implement it and take advantage of all its benefits. What is Trade Marketing? Trade Marketing is a B2B positioning strategy , which, with the aim of increasing demand, seeks to present products in an attractive and strategic way in the different sales channels. It is a highly relevant practice, especially for companies that have logistics distribution centers , also known as CEDIs, where they receive, store, prepare, and distribute orders.



The definition of Trade Marketing is quite old, however, the tools and features have evolved, adapting to the new channels and demands of the current era. In the study Industry 4.0 and distribution centers , Deloitte evidences this evolution, arguing that innovation has transformed the operation of distributions : “Beyond the processes of designing and producing goods, Industry 4.0 technologies can also impact the way finished products move through the environment, are stored and distributed.” Characteristics of the trade marketing strategy Trade marketing is characterized by: It generates mutually beneficial negotiations between the producer and the distributor; Establishes solid relationships with sales channels ; It focuses its actions on intermediaries (distributor and wholesaler).