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Strategic CRM: focuses on customers and their interactions with the company; Analytical CRM: organizes and analyzes customer data with a focus on metrics such as recurring revenue, top sellers and/or points of sale and customer retention rates; Collaborative CRM: Focuses on sharing customer information across internal teams. What to look for in a CRM software? If you're still not sure which features are best suited for your company's needs, it's worth taking some time to identify what problems you want to solve by adopting a CRM system or what business goals you're trying to achieve. Being clear about the results you want to achieve through this type of system will help you narrow your search, highlighting which tool features are most important in your case – remember that there are different types of CRMs on the market, as mentioned earlier.
Some features available in a CRM system Below is a list of CRM features you'll find when purchasing such a system, as well as descriptions of how they can help your business. Calendar or reminder system ccounts that Phone Number List sync with your calendar. These tasks can be anything from alerting a customer that a trial period is due or reminding a sales rep to follow up on a phone lead. contact management Helps store customer and prospect contact information, including name, address, and contact number, in a centralized, searchable database. email marketing It lets you manage mailing lists, monitor the effectiveness of marketing campaigns, announce new product launches, and promote services. Interaction tracking Lets you document customer conversations, track the activities of specific contacts, and add notes about customer interactions.

Lead generation It helps to gather a potential customer's contact information such as email address or phone number. lead qualification Determines whether a customer or lead is a good fit for the product or service based on their activities and interactions. marketing automation Lets you help the marketing team automate and manage marketing campaigns. pipeline management Offers a 360º view of the entire sales pipeline. Keep track of which stage each lead is in and the number of leads the company has in different stages, such as lead nurturing or closed deals. Segmentation It makes it possible to differentiate between a potential customer and an existing customer, grouping them into categories based on common characteristics to identify your target market. task management It collaborates with assigning responsibilities or tasks to team members, as well as allowing you to track the progress of each one of them.
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