They are the users who opted

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There are many different ways to think about a strategy, but one of the most useful models we are using at Land bot is the framework: Customers Content Channel Company led growth strategy. Customers The first C of the WLG strategy is the CUSTOMER. Here, you need to reflect on who your target audience is and what you want to communicate to them via the WhatsApp channel. As we have mentioned before, building relationships with customers is more important than ever, so we should aim to treat customers as friends: New Friends: They are the new users who just discovered your WhatsApp channel by accessing it through one of your entry points.

By definition, you don't have any existing information about new friends. So Phone Number List in this case, the aim should be to “get to know each other” and use the conversational space to gather as much information as you can. Subscribed Friends: -in to your WhatsApp channel (in other words, confirmed to receive WhatsApp communication from you). According to Meta's policy, you can only send proactive messages unprompted notifications if users have opted-in, or you will be banned from using the WhatsApp Business API Platform. Engaged Friends: They are the users in the consideration stage who have already shown some interest in your products/services.



This is the biggest pool of potential customers you need to nurture and guide towards conversion. Converted Friends: They are the users who have purchased your products/services the customer. At this stage, you should focus on enabling them to become successful with your product or service so they share great feedback and come back for more purchases in the future. Loyal Friends:They are the ambassadors of your brand who love your solution and actively share their satisfaction with others. Loyal friends are an excellent distribution channel for running referral campaigns to amplify your audience reach at a lower cost.