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I'm seven years into my marketing career, and nothing has ever propelled me to a new level of insight and knowledge the way marketing books have. They've helped me find my dream 6-figure job in marketing, live a digital nomad lifestyle, and make me feel like I've finally picked the right career path. Okay, maybe I'm being a bit dramatic in saying that books did all of that. But they definitely did make me stand out when I had conversations about marketing. I wasn't always an avid reader. As a kid, I hated reading. But as an adult, I grew to really like it because it completely rewired my brain and improved my mental health. There’s just something about reading as a medium.
It’s such an active way to consume content, as compared to listening or watching which are passive. YouTube videos, podcasts, TikTok All of these have their time and place. But, many of today’s mediums B2C Email List of consuming content are decreasing our attention spans. And what I’ve come to notice about reading for myself is that it actually restores my attention span allowing me to focus on other tasks ever so slightly more. There’s no scientific evidence I can provide for this, I’m just speaking from personal experience.

Why read marketing books? In a world where digital marketing gurus constantly want to sell you information, it's tough to know whether that information is from original thought or just rehashed from elsewhere. What's the best way to learn marketing? Take a marketing course, read a book, or both? It can be confusing. More often than not, many of today's marketing "influencers" are simply preaching what has already been documented in books for decades, even centuries. As mentioned earlier, reading is an active away of learning. It forces your brain to only focus on one task.
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