A method of detecting cultural motivations for consumption

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In order to be influenced in this way, a brain would in fact require the mere repetition of a stimulus: the same slogan is seen on TV, on social networks, heard on the radio or in the supermarket. However, this model excludes the action of consent, imitation and meaning, which operate on a non-conscious level and greatly influence actions. Behavior thus emerges as the result of a complex interaction of factors. Let's see how. Introduction to consumer psychology Back to index Which car do you prefer? Famous is the period that Chrysler lived in the late 90s, when the Jeep Wrangler was trying to regain its dream car place in the American market.
  
After the initial success as soon as it USA Email List was put on the market (the Jeep was officially born in 1986), Americans began to dislike off-road vehicles to prefer the new SUVs , which were more spacious, luxurious and comfortable. People, as described by the aforementioned Rapaille, the protagonist of the whole story, said that by now they preferred other types of cars, more suited to their needs: more similar to traditional cars, more chic, closed and not convertible, without removable doors and etc. But the problem was just that: what people said shouldn't be taken at face value, or in any case not as the real reason for the disaffection with the Wrangler.



When interviewed about their own interests, people tend to report what they believe the interviewer wants to hear . This is obviously not because we tend to lie deliberately or because we have a distorted view of things, but because the brain circuits of intelligent responses , so to speak, originate from areas of the cortex related to reasoning , not to emotions or instinct. Therefore, on the basis of this, the answers to the questionnaires are evaluated carefully, too carefully for them to be real and complete even with regard to the emotional experience. The answer therefore becomes something far from what one would really like to say, also far from one's own experiences.