Thus making this type of content agile and versatile

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The reasons are simple to understand. If content marketing aims to create and maintain engagement among the ideal buyers, a video allows the customer to be involved for a longer time and through the captivating use of the different possible video formulas and the different methods of diffusion: recorded or livestream. And just the live video seems to be among the winners in this 2022. Looking at the statistics is the most immediate way to realize the impact of a technology on the present and in perspective on the years to come. So here's what the video represents and will represent in these years: 70% of shoppers say they have shared a brand video (Wyzowl) 72% of.

Businesses say video has improved their Buy Bulk SMS Service conversion rate (Wyzowl) 52% of shoppers say watching product videos makes them more confident in online purchasing decisions (Invodo) 65% of executives visit a marketer's website and 39% call a vendor after watching a video (Forbes) Live video is booming and expected to increase in 2022, live streaming services are growing in popularity on Facebook, Instagram and other popular social media channels – even LinkedIn has recently implemented it. Research indicates that live streaming encourages greater audience engagement and keeps viewers longer than a pre-recorded video.



Live video is an opportunity for your business to build engagement while showing your customers your business in action. Facebook live for example is a great tool: here live videos can provide 2x more conversions than other forms of content. Video is also becoming a powerful SEO-friendly content. Google uses artificial intelligence to determine and understand the contents of the audio tracks present in the videos, and if we then add the use of subtitles we will have video contents that perform beautifully in the SERPs. Note among other things how easy it is to "translate" a video into a single audio, a podcast, or even transcribe it  which allows you to use the same project in various forms, even deferred in time.